Interaction with therapy animals has been shown to reduce stress, so the Doggo Time! program was born to provide students with the benefits of spending time with wellness dogs.
Newly named as such, Doggo Time! required a visual identity. Since memes might be the art movement of the decade, DoggoLingo was relied upon to resonate with the post-secondary pupper lovers.
Pop art was a movement that incorporated imagery from mass culture, so it made sense to render dogs in this style. The overall art direction took inspiration from comics and Lichtenstein, illustrating dogs that you might see an Instagram account for.
Volunteers greeting students were identified by their Working Hooman pass.
Doggo Time! is silly, doesn’t always make sense, and brings in hundreds of students to pet a pupper.