Fall Fest is an annual event put on by the Students’ Association of MacEwan University (SAMU), designed to be the quintessential back-to-school party.
Every year, the challenge is to create a new look that caters to the tastes of post-secondary students. Unable to find a font that had the look needed, I created custom type for the Fall Fest wordmark that would complement the illustrated environment.
I was approached by Sled Island, alongside eleven other talented designers, to get involved with the annual poster show that pairs artists with musicians to create limited edition, hand-silkscreened posters.
Meet Silver Apples, a psychedelic electronic band that formed in the late 60s. Inspired by the experimental, interstellar melodies, I created a poster with vibrating colours and psychedelic type to produce a surreal design that reflects the band’s origin.
Creating brand identities is always an interesting challenge. As the first point of contact with the world, a logo needs to connect with people.
My process is heavy on the wordplay. Brainstorming involves looking for connections through word association until I’m all tapped out, and after a whole lot of mind-mapping and list-making, I start sketching. Caffeine definitely plays a leading role in this production.
I’ve designed logos for entrepreneurs, nonprofits, and various programs, but my approach to logo design is always the same: longevity, legibility, and individuality.
Every year, the Students’ Association of MacEwan University (SAMU) provides a free agenda to all students. This year in particular was different because we also created a suite of swag to match.
Just slapping a logo on a product doesn’t give your audience anything to interact with. Instead of going the literal route, I created handlettered labels that described what each product really does for us.
The SAMU Handbook Media Kit is an important print piece for the organization to attract potential advertisers year after year.
The challenge here was to keep this design in line with SAMU’s brand guide, while also making it a visually interesting piece that was easy to navigate.
Sadly, this Speaker Series event was cancelled, but this comic-inspired illustration was a labour of love and a fun experiment. As a nod to Archie comics, Lili Reinhart (Betty) and Camila Mendes (Veronica) from the CW's Riverdale were illustrated out of respect to the characters they play.
The Students’ Association of MacEwan University (SAMU) is committed to helping students connect with their peers and provides a place to explore that. There are more than 100 student clubs representing different interests, causes, and activities.
In 2019, the SAMU Clubs department became Student Groups, an umbrella term that better reflected all associations, special interest groups, and clubs on campus.
Tasked with redefining the visual identity, I created a new brand for Student Groups.
This was a great opportunity to inject a boost of energy. With connection and community in mind, I designed a ligature between the n and o to create a literal connection between the words. Romana, a serif typeface, was chosen for its classic and respectable traits—lending legitimacy to Student Groups—and the letters were customized to give the wordmark a playful, youthful feel.
You’ll see many examples of how the logo was applied below.
Elf poster for Metro Cinema at the Garneau.
Given full autonomy over the creative direction, I relied on handlettering and illustration to give the greatest Christmas movie of all time a whimsical poster design.
Interaction with therapy animals has been shown to reduce stress, so the Doggo Time! program was born to provide students with the benefits of spending time with wellness dogs.
Newly named as such, Doggo Time! required a visual identity. Since meme speak dominates social media at the moment, DoggoLingo was relied upon to resonate with the post-secondary pupper lovers!
Pop art was a movement that incorporated imagery from mass culture, so it made sense to render dogs in this style. I chose to illustrate dogs (that you might see an Instagram account for) in a dramatic way that was inspired by Lichtenstein.
Volunteers greeting students will be identified by their Working Hooman pass.
Doggo Time! is silly, amusing, and brings in hundreds of students to pet a pupper.
On October 26, 2018, Tegan and Sara spoke at MacEwan University as part of the SAMU Speaker Series. Joined by Vivek Shraya as their moderator, the evening covered topics such as identity, expression, and authenticity.
As identical twins, I thought that symmetry and repetition would suit the collateral. Pulling inspiration from their sweaters, I created a pattern and colour palette that pulled the photograph and type together into a cohesive design.
On October 21, 2016, the SAMU Speaker Series brought Natasha Lyonne to speak on her life, conquering personal demons, and her experiences playing controversial roles.
At the time, her most notable character was Nicky Nichols in Netflix’s Orange is the New Black. As the event was also so close to Halloween, it seemed fitting that the colour palette should be limited shades of orange and black. Unable to send a headshot that was suitable for print, Natasha agreed to being illustrated for her poster.