Elections are a very important component to students’ associations because they bring student leadership to the organization. Running an election awareness campaign is necessary to encourage students to participate by either running as a candidate or voting, so the call-to-action needs to be clear.
The Students’ Association of MacEwan University (SAMU) needed a visual identity that was nonpartisan and consistent to differentiate these elections from municipal, provincial, or federal Get Out the Vote campaigns.
Using the gavel as a starting point and a visual cue for governance, the graphics are reductive to get the point across quickly. The colour combination was chosen for its strong contrast and sense of urgency.