One great thing that came out of 2020 was getting the opportunity to design the event branding for SAMU’s Speaker Series: Jameela Jamil. I recommend The Good Place to anyone who will listen, and I love that Jameela isn’t afraid to speak her mind. Her podcast, I Weigh, creates a space to explore diet culture, body positivity, feminism, cancel culture, shame, mental health, and so many other social issues.
Illustrating the title letterforms connected the design to the speaking topics and Jameela as a person. While fonts are designed to be flexible and readable, hand-lettering has a distinct voice that feels more honest and human.