As an annual recruitment effort, the Work Here design system was created to get post-secondary students interested in part-time opportunities with the Students’ Association of MacEwan University (SAMU).
A typographic approach was taken to stand out from the highly illustrated style of other posters on campus and drove students to the job postings online.
Job fair cards were created so that students could jot down the positions that piqued their interest. Perforated, tear-off tabs on the posters were a hit and every poster was found empty in a week.
The campaign was a success and SAMU saw an increase in part-time applications.